How patients find healthcare providers on Google Maps
Patient Search Behaviors:
🧑⚕️ Specialty-based searches (47% of searches)
Patients frequently search for specific specialties like "dermatologist near me" or "pediatric dentist"
💳 Insurance-filtered searches (31% of searches)
Patients include their insurance provider in search terms, like "doctors who accept Blue Cross"
🤕 Symptom-based searches (22% of searches)
Searches like "back pain doctor" or "migraine specialist" are common for urgent or specific health concerns